A social business is a business that aspires to realize social aims while gaining profit – an initiative which uses business tools to address social issues. Social Businesses deliberately choose to waive the business objective to maximize profits in favor of promoting their social goal, as well as return on investment.
There are many social, financial and cultural advantages in dealing with social problems utilizing business tools. Social businesses employ, train and rehabilitate people with special needs, thus helping them to become “contributors” rather than a “drain” on society. They deliberately choose to waive the right to maximize profits in favor of promoting their social goal, yet they become profitable and sustainable while maintaining their social activity.